Google’s video subsidiary YouTube removed more than 11.4 million videos in the second quarter of 2020 – a new record. In the same period of the previous year, the company had banned less than nine million videos. The reason for this is increasing regulation by the algorithm instead of human moderators.
According to YouTube, the coronavirus lockdown made it necessary to rely more on artificial intelligence, even though this could lead to too strict a regulation.
“Strict regulation important”
“The increased regulation by the algorithm was already noticeable in the first few weeks and unfortunately often incorrect. Videos from many well-known content producers were removed, although the justifications were often not as clean as usual. But it is understandable that YouTube is taking these measures. Especially in the Corona era, where conspiracy theories are mass goods, strict regulation is important,” explains YouTube marketing consultant Julian Banse in the pressetext interview.
According to YouTube, responsibility for the content that users see is the highest priority on the platform. Since March, most of the company’s employees have been working in the home office. This measure is expected to last until the end of 2020. YouTube has already warned at the beginning of the lockdown about the increasing regulation by the algorithm and possible errors in removing videos.
More staff for complaints
Due to the more frequent banning of videos, content producers filed about 325,000 complaints in the second quarter of 2020. In the first quarter there were only 166,000 complaints. YouTube has therefore assigned more staff to answer these complaints. More than 160,000 videos were therefore allowed back on the platform. In the first quarter, this figure was 41,000 videos.
“YouTube producers need to check the guidelines regularly because they change often. If they can prove that they have followed the rules, YouTube will very safely show and monetize deleted videos again. However, the platform must not use Corona as an excuse to use only the algorithm. It takes people to handle individual cases properly,” says Banse.